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How A/B Testing Using Humcommerce Can Increase Conversions on Your Magento Store

By October 24, 2018CRO, Magento
How AB Testing Using Humcommerce Can Increase Conversions on Your Magento Store

Magento is one of the most powerful e-commerce platforms in the world. It’s preferred by some of the world’s top brands like Samsung, Vizio, Nespresso, Nike, and The North Face. Its self-hosting e-commerce PHP allows users to fully customize their sites from scratch. This gives businesses the important freedoms that they need in order to control every aspect of e-commerce—from the theme they use to how they approach CRO. With HumCommerce, users can increase conversions on Magento with a variety of tools from A/B testing to automated insights.

So, you have your Magento site ready to go. The theme is killer, your product is ready to launch and your marketing team has put together a strategy that will have customers flooding into your site from all corners of the web. Without a proper conversion rate tool it will be hard to increase conversions on Magento naturally. Instead of having to research how to increase conversions yourself, the HumCommerce plugin on the Magento marketplace will allow you to jump straight into optimizing your website. One of the many key features to the plugin is that it performs A/B testing for you. All you have to do is decide what you want to change and how you want to change it—let HumCommerce do the rest.

What Is A/B Testing?

The beauty of opening an e-commerce site through Magento is that the platform has virtually no limit to what you can do with it. This is both a blessing and a curse, as it also means that the responsibility is up to you when it comes to finding the best ways in which to present your site.

Let’s say you want to find the best landing page that will create the highest conversion rate with your users—how would you find out what that landing page looks like? You could take recommendations from the different departments in your company—adding banners, social media links, blog posts or calls to action. These are all elements of design that could do more harm than good if not done right, though.

There’s no reason to waste valuable time implementing tools blindly, hoping they’ll provide a great return. That’s where A/B testing comes in. A/B testing allows you to implement multiple techniques at the same time, giving your users the chance to tell you which one they prefer. Using the HumCommerce plugin for Magento, you can test which addition to your landing page does better among your users—a call to action or social media links. There is no limit to what you can test using this feature. Instead of adding different things to your landing page, use it to see whether or not adding social media widgets or a promotional pop up performs better in the long run. You can even run an A/B test on two different banners to see which one does a better job at grabbing the attention of your visitors.

How can HumCommerce increase conversions of your Magento store?

HumCommerce allows you to set up A/B tests by putting up the hypothesis,target pages, variants, and other details. Once set the initial details, you can further edit the experiment and decide on the success metrics, success conditions, traffic allocation, redirects, and schedule it. Once you embed the code on your website, HumCommerce immediately starts tracking the results.

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A/B testing is a tool that is proven to help increase conversions on e-commerce websites. Over time, you can use the tool to slowly increase user traffic by small increments with each test. Let’s say you want to increase your overall conversion traffic by 10% in the next six months.

Over the next few months you can use the HumCommerce plugin to implement a string of A/B tests that will increase conversion on Magento by a few percentage points in each campaign.

For example, in your first test you might want to test two different sale banners to see which one performs better. Run the test for a few weeks, and save the one that increases conversion by a few percentage points. Next, run a different campaign to see which of two different landing page layouts performs better within a few week’s time. Once you’ve completed a few A/B tests using the HumCommerce plugin you’ll have already implemented techniques to increase conversion on Magento websites.

A/B testing through HumCommerce provides the fundamental building blocks that get you what you need—a polished, finished product that will make users want to purchase from your site. A/B testing isn’t the only useful feature on the HumCommerce plugin for Magento, though. HumCommerce boasts about 19 features which you can use to increase conversions and gather data about how your users navigate your site.

The plugin allows you to monitor user activity with features like heat maps, sales performance by visitor, automate insight and analytics reports, conversion funnels and site search insights. These features work hand in hand with the A/B testing tool on HumCommerce to increase conversion on Magento sites. Additionally, the plugin also has features like crawling error reports, sales performance insights by user and keyword insight to help your overall SEO performance.

When you use all of the HumCommerce features together, the Magento plugin will allow you to record, analyze and convert more users into customers on your website. You can fetch data from your A/B testing campaigns to monitor user funnels and determine which pages perform the best on your site. Each of the features work to seamlessly integrate with your Magento site and simplify the often complex world of conversion rate optimization.

The funneling tool will also allow you to gather important information about your exit pages. Use the heat maps to understand what users interact with last before they leave your site. That information will tell you what you need to know in order to perform the necessary A/B testing that will eliminate the problem and keep your users around longer.

The HumCommerce plugin is available on the Magento marketplace for free. Download and install the plugin today to increase conversions on Magento easily and seamlessly. The A/B testing feature is easily accessible from the plugin and makes implementing new techniques easier than ever.