If you have been a part of the digital marketing community in India, I’m sure you have heard of Saurabh Choudhary.
Saurabh is a digital marketer. He’s on a mission to educate digital marketing enthusiasts. He conducts training workshops and coaches his students via his Facebook group Digital Marketing Mastery. He recently started his drop-shipping business. And is enjoying quite a bit of success.
We had an opportunity to speak with Saurabh recently. We talked to him about his digital marketing journey and how to drive traffic for ecommerce stores.
Who’s Saurabh Choudhary?
I’m a digital marketing consultant. I train, mentor and speak at various international digital marketing events. I’m also the founder of Digitaleezy – a digital marketing agency.
I love to read and write and am passionate about biking and football.
How did you get into digital marketing?
This was actually by accident.
I love the internet. And I was among first internet users in India. This was when we had 56 kbps dial-up connections. Cyber cafes used to charge Rs. 150 an hour.
During my high school years, I read a book on web design. I was fascinated. Being the curious kind, I dug into this book. And learned how to make websites. Initially, I created web pages just for fun. But gradually started creating full websites. At that time, I didn’t intend to make a career in web design.
A few years later I came across freelancing. I was amazed to know that I could sell my skills and make a living. I was paid $50 for my first freelance project. For a student, this was big money.
I kept doing freelance projects here and there. And eventually moved from web design to SEO and SEM full time.
You started a drop-shipping business a few months back and are enjoying quite a bit of success. Tell us about that.
I was working with e-commerce clients for a long time. I also had an e-commerce store which is doing well. I wanted to get into drop-shipping. But due to client projects and my own commitments, it somehow never happened.
Then for my training courses, I decided to build a case study about drop-shipping.
I created a dropshipping store. And launched it in March 2018. My goal was to show that earning $100 a day from an online store is not that difficult. To my surprise, the store made $8,300 in the very first month. The second month was even better. I made $12,000 in the second month.
The store is doing well today. And I hope it inspires others to start theirs too.
What tools do you use to run your store?
You also conduct e-commerce training workshops. Tell us about these workshops.
Like I said before, I started the drop-shipping business as a case study for my training workshops.
This workshop is for people who are interested in building their e-commerce and drop-shipping business. It covers various concepts – buyer’s psychology, UI/UX of the store, product sourcing, marketing, and conversion.
The workshop has become very popular. And got a great response in Pune, Vietnam, and Delhi. I’ll soon be conducting the workshop in Mumbai, Jaipur, Chandigarh, Bangalore, Ahmedabad, and Hyderabad as well.
What are your top 3 strategies to drive traffic to an e-commerce store?
In any marketing, understanding your audience is the key. Everything follows from that.
- Know your audience. Understand their behavior and interests. Know as much as you can about them.
- Understand where your audience hangs out. Learn what content, they engage with. Then create that content.
- Understand their pain points. Address them through your messaging and paid ads.
Unless you understand your audience thoroughly you won’t be able to create the right marketing message.
You’re a Google AdWords expert. You’ve even written a book about it. With ads getting expensive, how can smaller stores compete against big boys like Amazon?
Due to increased competition, all ad platforms have become expensive. At the same time, these platforms are getting smarter. And today focus on serving ads that are relevant to the users.
Smaller stores can compete by:
- Creating highly relevant content and ads for their audience
- Improving their experience on your website and landing pages
This way we can not only get in front of our audience but also outplay the big boys.