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What is: Heat Maps

By May 14, 2018CRO

Heatmap is a graphical representation of visitor interaction data such as clicks, moves, and scrolls in areas of a website.

The graphical representation is shown in a color-coding system with different values.

In the below image, as per the color legend, the red color part on the page had maximum interaction, and dark blue part had the lowest interaction by the visitors of the website.

Heatmap-Example-Image

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