The process of using controlled experimentation to improve the performance of a website in order to drive business goals in called website optimization. Website owners can implement various techniques to optimize their website.
What are the ways to achieve website optimization?
Following are some of the popular ways to achieve website optimization:
Search engine optimization (SEO)
According to MOZ,
“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
SEO consists of:
- attracting quality traffic from search engines. Quality traffic is traffic relevant to your niche
- attracting high volume traffic after you make sure that your traffic is of good quality
- getting organic traffic on your website without having to pay for it via ads
All the above can be achieved by SEO.
A/B testing also known as bucket testing or split testing is a method of comparing two versions of an app or webpage against each other to determine which one performs better. AB testing is basically a statistical analysis to test which of the variations of your webpage are performing better for a conversion.