Web analytics is the measurement, analysis, collection, and reporting of web data for purposes of understanding and optimizing a website.
Web analytics can be used as a tool to market research and business, and to analyse and improve the effectiveness of a website.
Benefits of web analytics are as follows:
- It helps you to identify target markets which will help you increase conversion
- Identify pages that have a high exit rate so that you can work upon them
- Track bounce rate of your webpages to tweak content accordingly
- Optimize marketing campaigns by tracking custom URL’s used in the campaigns
- Measure the traffic on your website
These some of the benefits of web analytics that can useful to website owners.
HumCommerce is an amazing web analytics tool that gives you an in-depth analysis of your website and helps you increase CRO. You can record visitor sessions and heat maps to figure out what exactly you need to change in your website.