User’s flow is the path taken by a visitor on the website from the first webpage of entry to the last web page of exit.
Simplified version: It is the path taken by the visitor to navigate your website.
See the below image example: here the green boxes are web pages, blue lines are the visitor’s path taken from one page to another and red small blocks show the visitors leaving from the respective page.
How to improve your user’s flow?
Let’s take a look at ways to guide your visitors and improve your user’s flow.
- Remove less relevant navigation from your website
- Get rid of your drop down menu as it lets the visitor skip top-level pages
- Add internal links in content for better navigation
- End the pages with calls to action, so that your visitors don’t have to go back up to the main navigation
- Make your website visually prominent by using appropriate size, colour, and order of items