It is also known as conversion or sales funnels. These are the steps you want your visitors to take on your website for completing your online goal. The online goal could be anything from email subscription to product purchase.
See the example image below:
The ecommerce funnel basically monitors all the stages on the path to a completed transaction. It doesn’t necessarily have to be a transaction, it can be any goal which you wish your visitors to complete. It can be signing up to your blog, which if you are using inbound marketing as a strategy, can be of great importance.