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What is: Call to action (CTA)

By May 14, 2018CRO

Call to action or CTA is a marketing term used extensively in selling and advertising. It refers to any device, button, link, image, etc designed to prompt an immediate response or which encourages an immediate sale. A CTA most is often referred to as the use of words or phrases that can be incorporated into advertising messages, sales scripts, advertising or web pages that encourage consumers to take prompt action.