Key Features of HumCommerce

Record. Analyze. Convert.

Track User Activity

increase website conversion rate


See how customers interact with your website. Heatmaps show visitor interaction (click, move, scroll data) for different devices.

Visitor session recordings

Observe how the visitors are using your website. Find sections where your visitors are getting confused and optimise for conversion.

Visitor session recordings (2)

User’s flow

See the path visitors take to navigate your website. Are your visitors going where you want them to go? Optimise user flow using visual reports.

on your e-commerce website

See What Works

Search Engine Keywords

Get Google and Bing keywords your website is ranking for. Connect your search engine webmaster tool and find relevant keyword insights in HumDash.

Form analytics example image

Form Analytics

See which form fields your visitors drop off at. Automatically analyses forms on your website. Boost form completion rate by adding/removing form fields.

A/B Testing

Set up experiments to compare two versions of a landing page. Compare landing pages to find which buttons, color schemes or website copy works best to increase conversion rate.

A/B testing

on your e-commerce website

Marketing Reports

Funnel analytics

E-commerce conversion funnels

Find bottlenecks in your sales funnels and optimise for better conversions. See at which step visitors abandon your website. Improve your funnel conversion rate to maximise profit.

Conversion Attribution

Know which source (search engine, PPC, social) was responsible for sales. Choose from 6 different attribution models to analyse sales performance. Know exactly which source you got sales from.

Conversion attribution
Custom reports

Custom Reports

Create custom reports to find exact insights you want to see. Pull data from a wide range of reports – e-commerce activity, visitor logs, website engagement metrics and more.

for your e-commerce website

Still need convincing?

Check some more amazing features of HumCommerce!

Site Search Insights

Site Search Insights

See what visitors are searching for on your website. Find opportunities to add products/services using site search.

Crawling errors

Crawling Errors

See if there are crawling errors (on Google and Bing) for desktop or mobile devices right from your dashboard.

Automated Insights

Automated Insights

See how your website is evolving. Track changes in traffic performance through automated insights.

Days to Conversion

Days to Conversion

Track the number of days or visits it took to convert a sale. Reduce the conversion time to improve overall sales.

Sales Performance by User Location

Sales Performance by User Location

See where your products are selling most. Optimise for these customers and increase conversions.

Category performance

Category Performance

Find which categories are performing well and which products in those categories are leading in sales.

Product performance

Sales Performance by Product

Know which product page needs work and which products you need to stock up based on sales data.

Product performance by traffic source

Sales Performance by Traffic Sources

Know which traffic source (search engines, referrals, emails) is getting you more sales.

Real-time map

Real Time Map

See the world map light up with visitor activity for your website. Woo more customers from targeted cities.