Coverall Sale had two different stores for Canada and USA. The legacy store was running on outdated infrastructure and time had come for an upgrade. It was decided to migrate to the latest Magento 2 store.
Migration of all existing data, customers, orders, products with inventory details was to be done. With new Magento there was a requirement to also have layered navigation. Legacy data had to be cleansed and standardised as part of the import scripts.
Google merchant feed was to be setup with the products to automatically sync into google merchant at regular intervals. Post migration, SEO impact had to be minimised by using URL rewrites