Leads are immensely important to your business. Every business is always trying out various lead generation strategies in pursuit of generating more and more leads. While it is relatively easy to drive traffic to your...
Team HumCommerceGDPR E-commerce checklist – The complete guide
With modern technology, we are now generating more data than ever before. The existing rules for the protection and privacy of personal data were non-binding. Further, these rules failed to address how that data is...
What’s a good average session duration and how to improve it
Over a period of time, several experts in the domain of Google Analytics have spoken about average session duration not being an extremely reliable resource for assessing how your website is performing. So what is the...
CRO 101: How to Optimize Ecommerce Conversion Funnel
If you are running an e-commerce store for a while, you know that it takes a lot of time and effort and a hell lot of money to drive traffic to the website. You invest in SEO activities to build your reputation in...
Introduction to Conversion Rate Optimization for E-commerce
Running an e-commerce store is not a walk in the park. Fierce competition, getting listed in the search engines, driving traffic to your website, acquiring customers, product returns, delivering a complete shopping...