Believe it or not, the jewelry industry is growing exponentially, and the growth doesn’t seem to stop at any time sooner. In 2021, the global jewelry market was evaluated to be worth $249.02 billion. And this estimation is supposed to touch the mark of $269.19 billion in 2022.
Making distinct, unique jewelry pieces could be a satisfying experience. However, when you wish to establish a full-fledged business upon this creativity, you must not skip targeting customers on the internet.
And the first step in this journey would be developing an online store. Having said that, Magento is one of the best platforms that offer you a gamut of features and functionalities to develop an online jewelry store.
Not sure how to do that? This post helps you out with the process. Here, let’s find out how to create an online jewelry store on Magento.
Why choose Magento?
With Magento, you get the exclusive power to engage your customers with a feature-rich online store. The platform is highly-customizable, secure, and affordable. The functionalities that Magento offers have made it one of the primary choices among global businesses.
In addition to this, choosing Magento offers you access to its extensions and themes, which further help you develop an eye-catching website. You can even work around with pre-made themes to suit your business needs.
Apart from this, some of the other reasons to choose Magento for an online jewelry store are:
- It is easy to install and has a powerful backend that can help build the site quickly
- Magento themes offer you extensive customization, including that of the homepage, footer, header, and more
- The themes have a variety of pre-built layouts that can be used for product and category pages
- Everything about Magento is responsive; thus, it offers a user-friendly experience, regardless of the screen size your visitors are using to go through your site
- Magento allows you to integrate a search bar through Ajax search to let the visitors find whatever they wish to
How to create an online jewelry store on Magento?
Now that you’ve understood the advantages of Magento, let’s move ahead and find out a step-by-step guide to starting an online jewelry store using this platform.
Installation Of The Magento Platform
Here are a few steps that will help you with seamless Magento installation:
- Select a Unique Domain Name
If you wish to sell on the internet and create a brand out of it, you must begin with choosing a domain name for the website. However, while doing so, ensure that the chosen name is different. Each day, thousands of sites are launched across the world. Thus, you must make sure that you come up with a domain that stands out.
Keep in mind that a domain will not just act as a web address but a trademark for your brand as well. Hence, it will be an essential marketing tool. A good domain name should be:
- Easy to remember
At last, a great name will offer your store an identifiable brand. Moreover, it will also create a professional contact email address linked to the domain.
- Implement Magento Installation Package and Host Magento Files on the Server
The next step is to implement the Magento installation package from the supplier and put files on the server. As much as you’d like to think that creating a website with Magento is a child’s play when it comes to this step, you’d definitely need a technical expert.
Thus, it is recommended that you seek assistance from a professional Magento developer in this situation, as they will make the process effective and quick for you. You can get in touch with HumCommerce – a platform that offers affordable and effective Magento solutions.
Right from auditing and optimizing the performance to providing Magento migrating services, there is nothing that HumCommerce cannot handle.
- Choose and Install a Magento jewelry Theme
Moving forward now is the time to choose an ideal theme. Considering that Magento already has a variety of pre-made themes, you just have to choose one that matches well with your jewelry store.
The theme should be apt enough to match your basic requirements. Additionally, it should be responsive, quick to load, and SEO-friendly.
- Set Up the Installation Mode
Once you’re done with choosing the theme, begin with setting up the installation mode so you can move ahead with customizing the site according to your preference and needs.
Setting Up The Jewelry Store
Once you’re done with the installation part, let’s move ahead and complete the set-up of your jewelry store by following these steps:
- Come Up with a Brand Name, Color, and Font
Since the website will be an eCommerce store, try and make it as easy to use and simple as possible. Bringing out the best shopping experience for your customers is always recommended.
Having said that, make sure you choose a distinguishing brand name. It should speak the mission and vision of your brand and connect with your customers personally. Also, choose such a font and color that not just stand out from your competitors but are attractive and simple as well.
In addition to this, you must also save them time by offering detailed product descriptions, link navigation throughout the site, and a clear map.
- Identify Your jewelry Catalogue to Move Online
Once you’ve decided on the product you’re going to sell, the next important point to consider while moving your Magento store online is the structure of your website. The menu bar on the header is the heart of any website. It contains the various categories of the product that you sell. Hence, you’ll have to identify the categories that you provide and display them under the menu bar of the website.
If you’ve already been running an offline store for years, this step would not be a hassle for you. On the contrary, if you’re starting from scratch, you’ll have to categorize the jewelry you’ll sell by industry standards.
While there may not be written rules on how to categorize your jewelry store, try to create a logical product relationship and categorize them accordingly. You can also take inspiration from eCommerce giants like Amazon, Walmart, eBay, etc, on how to categorize products.
- Identify Layered Navigation (Attributes, Filters)
When entering a store, the first thing that we do is look for the products we want. If it’s not the usual store that we enter, we depend on boards/signs that’ll lead us to the product that we’re looking for.
The same applies to online stores as well. Here, layered navigation in the form of attributes and filters helps the customers lead to the product they intend to buy.
Attributes are nothing but the properties of a product. These properties allow the user to find, compare and select a product from the lot. The best way to manage attributes is to prepare a complete list of attributes for the jewelry you sell and group them that apply to all the products and those to specific ones.
Filters make it even easier for your users to find the product that they’re searching for. They usually appear in the sidebar and allow the users to customize their search. You can allow the users to filter jewelry based on different things like price, metal type, metal color, gender, etc.
Believe it or not, the way you layer your website leaves a huge impact on your success rate. Almost 38% of customers look at the navigational links or layout of the page when visiting a site for the first time.
Keeping this in mind, it is essential that you identify layered navigation pretty well. Make sure the site is user-friendly and offers a seamless experience. Set up attributes, filters, and more in such a way that a new visitor wouldn’t have any issue jumping from one page to the other.
- Import the Products
The next step is to import all of the products to your Magento website. This is a time-consuming process and requires utmost attention. Even the slightest of mistakes can cause you a huge headache. We recommend getting an expert’s help such as HumCommerce to help you cross this bridge.
If, by any chance, you decide to do it by yourself, you must pay extra attention when managing the inventory.
First, you need to prepare the complete data of your jewelry store in a .CSV file, including paths to product images. Next, you need to configure the import behavior and specify the import file. Finally, check the data and import if the file is valid. You’ll be notified when the importing is done. Once it’s done, you can view the import history in the backend.
The quantity, characteristics, type, name, and the product’s price should be detailed and correct. This way, you can improve your sales process substantially and support the potential customers in finding products and buying more conveniently.
- ERP Integration with Magento for Inventory
Moving forward, you get to integrate the Enterprise Resource Planning (ERP) system with your Magento online store to make the management process easier. Considering that you’ll be storing, retrieving, exchanging, and transforming voluminous data each day, you’ll need adequate data interpretation and structuration to set up such strategies that bring profit to the business.
With the help of an accurate ERP system, you can now easily integrate the data from various processes, such as order management, accounting, marketing, customer services, and inventory.
However, ERP integration is one complex and critical process as it deals with the core data of your business. Hence, it’s better to leave this responsibility to experts. At HumCommerce, you’ll find dedicated Magento specialists and experts who can effortlessly take care of your integration process and streamline the business operations while synchronizing the crucial data under one roof.
- Marketplace Integration
Since you’ll be just launching your site, undoubtedly, it’s going to take a while until the pace is picked up and you begin receiving huge traffic with minimal investments. For the time being, you would surely want to sell your products on varying online marketplaces, such as Amazon.
Although Magento is a single-vendor platform inherently, it offers you a chance to integrate marketplaces and turn multi-vendor as well. All you’d have to do is use an extension to make this conversion happen.
This way, you can ensure relishing these features:
- Easy onboarding of new sellers
- Commission management
- Analytics dashboard
- Quick automated approvals
- Customizable product attributes
- Bulk product upload
- Assisted inventory management
And much more.
Marketing The Online Jewelry Store
Once the installation and set up of the site are completed, the next phase is to market your online store to acquire more traffic, convert more and increase the revenue. Here is how you can do it:
- Digital Marketing and SEO
When developing a site for business, it’s obvious that you’ll have to spend some time and money on promoting both the site and the products. One of the best techniques is to choose high search volume keywords based on your products in such a scenario. And then add them through the website content.
You must also invest in other digital marketing strategies, such as sending out newsletters, organizing competitions on the site to increase traffic, etc. Moreover, make sure you don’t miss out on off-page and on-page Search Engine Optimization (SEO).
At times, it becomes quite a tedious process to gather adequate results, even if you think you’re doing everything right. If so, you can get in touch with HumCommerce, where you’ll find sufficient marketing services for your Magento site, including site audit and SEO services.
- Imitate Competitors
When your online jewelry store is in the budding phases of development, studying what your competitors are up to is always a beneficial idea. This way, you can learn new things from sites of analogous competitors and find out where they’re going right and wrong.
Sure, it’s nearly impossible to step into a physical store of a competitor just to analyze around. With an online website, you can undoubtedly pierce through everything you can get your hands on.
However, while at it, make sure you don’t fall prey to plagiarism or stealing their authorized content. Simply take ideas from your competitors and create something that would outpace them.
- Integration with Social Media Platforms
Social media is the new thing. Not just idle youngsters and the retired elder generation, you can also find a variety of businesses pitching their products on this platform. In fact, almost 48% of businesses have claimed to expand their reach to new buyers through social media.
These platforms are extremely useful when it comes to marketing and selling jewelry products. So, make sure you don’t forget to integrate the Magento site with social media platforms. However, keep in mind that you’re only investing in such sites where your target audience is active. Otherwise, all of your efforts and money will turn futile.
- Photoshoot for jewelry Store
To establish the business as a hot-shot, stylish jewelry brand, you must get High-Definition (HD), and clear pictures clicked of both your jewelry pieces and the store. Try to experiment with different angles of the products while simultaneously concentrating on their details.
Also, keep in mind that all of the pictures should have a clean background, and there should be no distractions behind them.
Keeping in mind the immense benefits that Magento has to offer, a considerable number of merchants prefer this platform for their jewelry stores. At the same time, there is a vast number of sellers who are ensuring a smooth migration from other platforms to Magento.
So, if you’re trying to sail in the same boat, you can follow the guide mentioned above to create an online jewelry store on Magento. However, if you’re a newbie, it’s always recommended to get guidance from a well-established and experienced service provider, such as HumCommerce, for an extensive range of Magento services.