Right from a photography website to the one selling a variety of goods and products, using sliders by a majority of developers and website owners has become a kind of voguish trend. And, why not? After all, this is one such element that helps in keeping visitors hooked and converting them into customers. In this regards, Sliders have paid an important role to Improve CRO
The more you research about sliders, the more dubious comments will get inside your mind. However, it would be nothing but impractical to conclude results without using that particular element.
To make things clear, WordPress sliders can help improve the conversion rate of your website seamlessly. If you are still in doubt, this post will clear them out. Read ahead and find out how website sliders can be helpful for conversion rates.
Advantages of Using WordPress Website Sliders:
With WordPress plugins, such as SlideDeck and more, available on the internet, it has become easy-peasy to install an eye-catching slider on the website. To fuel your desire even more, here are some advantages that will definitely compel you to display a slider on the website right away:
- Capture the Attention of Visitors:
If you are making sure that the placement of slider is appropriate on your website, it won’t take much efforts to attract visitors the moment they land upon your website. Having said that, if you showcase your best-selling product along with compelling text and CTA, the conversion rate can increase incredibly.
- They Save Space:
If not for sliders, you would have showcased multiple images along with individual text and CTA buttons all over your website. In this way, it would have consumed a lot of space on the site, making it look cluttered and chaotic. And, this even decreases the chances of visitors understanding what exactly you are trying to sell.
With a slider, you get the liberty to add as many slides as you wish, which organizes every image and clearly defines the action that you want your visitors to take.
- Good for SEO:
Apart from other advantages, this one can bring effective and organic traffic on your website. Not just images on the website, but you can even execute adequate SEO for the slider, too. Fascinating, isn’t it?
In this way, you can enhance your chances of ranking higher on the search engines and redirecting relevant traffic on the site.
What Should You Look for In A Slider Plugin?
The internet will not stop throwing options at you whenever you’ll search for best WordPress slider plugins. The entire process of finding and using a slider plugin can be a bit overwhelming. So, here are some factors that you must pay attention at-
- Ability to add different types of content
- Customization and editing options
- Freedom to add slider anywhere on the website
- Responsive for small screens
When Should You Use Sliders for High Return?
Although not every business website would require a slider, however, there are certain scenarios and situations where this element can come in handy. Some of them are mentioned below:
- Showcasing Options:
If you have a WooCommerce website, displaying the most popular products of your brand can be beautifully done by sliders. Not just that, but you can even use this element whenever you wish to put the limelight on latest additions to your product range. And, to do so, it is generally recommended to use minimalist layouts and a lot of white space so as to make the slider shine.
- Displaying Portfolios:
This one is mainly for graphic designers, web developers, and artists who wish to demonstrate their work, skills, abilities, and products on their websites. Before taking a plunge of buying something from you, the audience would like to have a sneak peek into the tone and quality of your work. Therefore, a slider lets you flexibly showcase your work.
- Presenting Photo Galleries:
Sometimes, you may leave a powerful impression on your visitors with a single image, other times; you may need to display multiple of them to exhibit the trustworthiness, quality, and value that your brand offers. When it comes to a slider, it is something more than a tool to display images. On the contrary, it even organizes your media and shows it perfectly on different screen sizes.
- Making Content Stand Out:
If someone is visiting your website for the first time, they would definitely wish to know what options you are offering and how your products are different from others. In such a scenario, you can use WordPress slider to provide a precise overview of your USPs and allow visitors to make a decision without taking much time.
- Exhibiting Product Tours:
If you have added massive chunks of information on your website, understanding everything can become overwhelming for your visitors. So, if you are selling a product that would need step-by-step guidance, using sliders to show these steps and create a visual experience for users would be beneficial.
Best Practices to Optimize Sliders:
Now that you are sure of the advantages that a slider plugin, such as SlideDeck, can bring you, you wouldn’t miss out on this enthralling element, right? However, before creating a slider for the site, go through the below-mentioned best practices and optimize the element to obtain a higher conversion rate.
- Begin the slider by displaying the most important slide
- Add attractive headline and bullet points to explain the USPs of your website
- Include engaging CTA on every slide
- Make sure that the headlines are relevant to the problems of your visitors
- Ensure your CTA content is infusing an action
- Don’t keep the slide timing very fast or very slow. The basic time limit for each slide should be 3 seconds
- Don’t add too many slides, less than five would be sufficient enough
- Give auto rotate options but don’t forget to add pointers that will allow users to regulate the slider
Conclusion: Does the slider help to Improve CRO
When it comes to displaying products and USPs of your brand, you will make sure that you leave no stone unturned, isn’t it? So, if you are ready to put efforts into making your conversion rate sky-rocketing, try this minimal approach of displaying an attractive slider on the website and notice the difference.