What is: Heat Maps

Heatmap is a graphical representation of visitor interaction data such as clicks, moves, and scrolls in areas of a website.

The graphical representation is shown in a color-coding system with different values.

In the below image, as per the color legend, the red color part on the page had maximum interaction, and dark blue part had the lowest interaction by the visitors of the website.

Heatmap example Image

Shardul Deshmukh

Shardul is the guy who takes care of growth strategies, content creation, and outreach within the community for HumCommerce. He enjoys watching movies and trying new food.