What is: Funnels

It is also known as conversion or sales funnels. These are the steps you want your visitors to take on your website for completing your online goal. The online goal could be anything from email subscription to product purchase.

See the example image below:

Funnel example image

The ecommerce funnel basically monitors all the stages on the path to a completed transaction. It doesn’t necessarily have to be a transaction, it can be any goal which you wish your visitors to complete. It can be signing up to your blog, which if you are using inbound marketing as a strategy, can be of great importance.

Shardul Deshmukh

Shardul is the guy who takes care of growth strategies, content creation, and outreach within the community for HumCommerce. He enjoys watching movies and trying new food.