Whether you are an amateur videographer, YouTuber, or professional filmmaker, to make videos is to live. Today, you can practically create marketing videos without spending hundreds or thousands of dollars on expensive editing agencies.
It is vital to learn how to create a video despite your underlying goals. Not to mention creating videos brings so much joy and entertainment to people’s lives. It might be time-consuming, but the result is always worth it.
It is no wonder businesses have come to realize that communication through video marketing can render high ROI and improve the likelihood of product purchase itself. Besides, it is a perfect opportunity for small businesses to cut down the budget by not relying on complicated video editing tactics.
In this article, you will learn how to make a video, seven free available tools, accessories you will need, choosing the best tool, and measuring the performance of your video:
What are the Major Accessories You Need?
To make an entertaining and market-oriented video, you do not need to be Scorsese. It means you do not need to buy or rent that expensive ALEXA camera. Instead, a standard DSLR camera would be enough to make a professional video. In fact, you can do wonders with your smartphone camera when it comes to making a video.
Apart from the camera, you should, however, have an external microphone. Experienced videographers can attest to the fact that shooting a video is half the battle, the other half of the battle is recording clean audio. Therefore, get a wireless microphone system that you can mount on your camera rig to record clean audio.
The next major accessory that should be on your list is a tripod. Get a durable, reliable, and lighter one without compromising on the tech features. It does not have to be groundbreaking or something cinematographers use but get a carbon fiber tripod to move from one location to another move quickly. And the faster you can deploy the tripod, the more time you will be able to save.
If you want more dexterity without breaking your budget, get a mini gimbal to get smooth tracking shots. In fact, it will allow you to utilize your camera without depending on shaky hand-held shots. Again, you do not need to get those expensive gimbals for multiple camera rigs. Just get a cheap mini-gimbal that could stabilize your shots.
Moreover, other accessories that you should get include a slider bundle and an external screen recorder. Also, do not forget to get filters. Naturally, you do not want to record a video without a shallow depth field. Neutral density filters will allow you to make light intensity changes and alter shutter speed as per your environment. You can get small ND filters at a nominal price.
What are the 7 FREE Available Tools?
Here are the top seven (7) free tools you can use to make a video:
The first tool that should come to your mind when it comes to making videos is Blender. Whether you want to splice, cut, or simplify the complicated structure of your video, it can practically do it all. The video editing software even allows you to mask your footage and create fascinating animations.
Movavi is what you would call a comprehensive tool to make videos. Although there are various versions of the software, it gets better with each new update. Whether you want to create professional videos for marketing or personal goals, it packs a solid punch of features. It is available on Mac OS and as well as Windows.
OpenShot is as professional and straightforward a video editor can get. The nature of the software is open-source, which means you can tailor the designs and features as per your requirements. It is undoubtedly a powerful and exceptional tool to create and edit videos.
ShotCut is another free and open-source software for creating videos. The best aspect of the tool is that it can support up to 4K resolutions. Furthermore, it has an impressive layout of features that have various capabilities for users. Professional editors and video marketers came together to develop and design this software in the interest of small and medium-sized businesses.
Over the years, Pitivi is consistently ranking as one of the best software to make videos. From intuitive design to the sublime user interface of the application allows you to create engaging videos for the audience. The program is compatible to integrate and showcase hundreds of filters, transitions, and visual animated effects flawlessly.
The free version of the software is practically as good as the paid version. It is one of the most powerful editing tools that contain useful features for different industries. For instance, you can avail multicam support, trim videos with precision, and export videos to YouTube with 720p or 1080p resolution. The tool also supports 4K resolution footage and different audio/video formats.
Brands use Wistia mainly as a video customization tool. Sure, you can integrate videos to add features. However, video content marketers make the most out of this tool to create a better video experience for users on social media and other online platforms.
You can select custom colors, thumbnails, logos, and add CTAS naturally. Additionally, you can integrate the software with analytics tools. As a result, you will be able to saves time and find out video performance instantaneously.
How to Make Videos Using these FREE Tools?
Devise a Production Timeframe
Before you jump on a production timeline, figure out the scale of your production. In fact, it will speed-up your entire production process. So, make sure that you are aware of the deadlines and realistic requirements of your video project.
Market Perception: Details of Your Product or Service
Are you sure you know everything there is to know about your product or service? What is it about your product or service that sets itself apart from competitors? These are the factors that will help you stand out in the online realm. The better you understand your product or service, the better you can assume your customers’ perspective.
Learn Graphics and Promote
Most of the aforementioned tools to create videos have great features. However, it is up to you how to make the most out of them. The graphics, for instance, should display the personality of your brand and highlight benefits for users. One you know people are responding to your graphics, you can plan promotions. There are even how to make a ‘how to’ video resources that can help you learn visual graphics and promotional techniques.
Convey an Engaging Story
People love stories, so try to tell a narrative-based tale. For example, you can create multiple segments that would represent the story of your product or service. Remember, always display a problem with a solution in your video. You can assign more time to significant portions of your video footage. Similarly, trim or cut out parts that might be irrelevant or not interesting to the audience.
Which of these is the Best Tool and Why?
If the price were an issue, every video marketer and filmmaker would make the video on one of the above tools. Still, the answer to the best of the bunch has to do with your requirements. It is more about what type of video you want to make.
From format to render output, you need to find out what kind of visual delivery you want in your video. And if you are going to collaborate, then you can prioritize something like Lightworks. However, if you want to choose one singular tool, Blender is arguably the best tool available to make videos.
This award-winning tool is perfect for making short videos. The design of the software makes it so much easier to create animations. Also, it comes with an incorporated compositor that cuts out the need to export to other programs.
Also, you can include more than 32 images, scenes, audio, video, and effects slots. On top of that, you can set up sculpting and modeling for the animated characters. It has an extensive amount of adjustment layers, transitions, filters, speed controls, and filters. As for the audio, you can sync, scrub, or mix it until it suits the video.
How to Make Facebook Video and Download Them
Well, you are going to find an ocean of video making tools to make Facebook videos. Wave, for instance, is one of the most used applications to create videos on Facebook. Once you know how to make one, you can even save Facebook Live video.
Now, when it comes to downloading Facebook videos, that’s an entirely another story. And that is because a lot of the downloading applications have a few bugs that often puzzle users. Fortunately, you can download private and public Facebook videos with most of the available apps.
With a functional operating system (i.e., Windows or Mac OS), you can easily download Facebook videos. For the most part, you’ll just need to copy-paste the URL address of the video to download.
In fact, the process is similar to downloading a YouTube video. Facebook, however, doesn’t keep the original files on the hosted server like Google or YouTube. And that’s why it often comes across exhausting to download a Facebook video.
How to Measure Video Performance
The answer you’re looking for lies in video analytics. You can use video analytics to quantify the engagement level of your video. Video metrics, for instance, are crucial to finding out how individuals are responding and interacting with your video.
Interestingly, the more you are aware of your video’s performance, the more chances you will have to increase its organic reach. Your focus of attention, however, should be to comprehend your video KPIs. Once you understand these metrics, you can dive into click-through rate, play rate, conversion rate, view count, and overall engagement ratio of your video.
In simple terms, various video hosts offer a multitude of video analytics metrics that you can utilize to measure video performance of your videos. Ideally, your strategic approach should be long-term rather than adopt short cuts like several marketers often settle for.
Video analytics are already changing the way businesses and marketers can use video. In fact, the possibilities are endless. From launching a social media strategy to promotional campaigns, creating realistic videos have become a standard in the global business community. And why wouldn’t it be?
There is a wide array of available tools and accessories that allows you to make videos conveniently.
From desktop to mobile-based available editing tools, you need to choose the one that caters to your needs. Suitability matters and this is where you get to personalize your software. So, take into account the requirements of a free tool. Simultaneously, analyze if it is what you’re looking for. Once the selection process is complete, you can start making videos.