Finding the best email marketing service for your business shouldn’t be a hard nut to crack. After all, the idea of sending emails to reach customers has been around for some 42 years now (source).
Still, there are a lot of things to consider when choosing an email marketing service. Selecting the best email program could trigger the success of your campaign strategy.
In this article, we will compare three of the best email campaign services. All these three services have plans that are fit for your business or personal emailing.
What is the best email marketing service?
Basically, email marketing is the idea of using emails to promote a specific product and services to a group of email subscribers.
The main goal is to increase sales, improve customer engagement, create brand awareness, and build customer loyalty.
In other words, marketers use email marketing to inform, educate, update, and develop a robust client-customer relationship.
Why is the email marketing services crucial for your business?
There are many benefits of including email marketing into your campaign strategy. To date, it is one of the most cost-effective marketing approaches for businesses. Statistics from Campaign monitor shows that marketers realize a 4400% ROI and $44 for every $1 spent on email marketing.
Cost-effectiveness is just one out of the many benefits of email marketing. Consider a few more and see how it can significantly impact your business;
Increases customer retention rates: Retaining existing customers is much cheaper and profitable than hunting for new ones. You can stay connected with your visitors by building a list of their email addresses and sending them valuable information.
Improve brand loyalty: Statistics from Stamp Me reports that customers who are emotionally connected to a brand have a 306% lifetime loyalty value and are more likely to recommend that brand 26% more than the average customer. Out of the many strategies used to build brand loyalty, email marketing is an all-encompassing tool to do just that.
Increases sales: Email marketing is undoubtedly a reliable marketing tool to increase business sales. According to the DMA’s 2019 report, “ROI from email marketing now stands at just over £42 ($55.46) for every pound spent ($1.32); a rise of almost £10 ($13.20) since the previous study.” (source)
Improve conversion rate: Email marketing can be used to promote different products to your subscription list. Emails seem to work the best for offers and discounts. Special offers to your regular subscription list can definitely increase the conversion rate of your eCommerce store.
What is email marketing software? How does it work?
All the talks about email marketing tactics is not a smooth ride in the park. It involves a lot of technical stuff which is not easy. Thanks to email marketing software, which provides a complete marketing solution. The software lets you plan, execute, and track all your marketing campaigns.
Most email marketing software providers like MailChimp, Campaign Monitor, and AWeber come with essential marketing tools. Inclusive are email builders, email scheduling features, and campaign automation tools to help streamline your marketing operations.
Besides, the software provides businesses and marketers with proper analytics and reporting. This allows companies to measure the key metrics in their campaigns and fine-tune their services accordingly.
Having gone through the basic things on email marketing, let’s now compare some of the best email campaign services.
At the first mention of an email marketing service provider, Mailchimp is probably the first that comes to mind.
Their ‘forever free plan’ offer is popular amongst bloggers. They also have one of the best email marketing software with an extremely easy-to-use interface.
Mailchimp’s email marketing features are quite intuitive. They come with powerful tools that help you keep tabs with all your marketing campaigns.
Their email data analytics makes it easy to create and manage campaigns, track performances, and monitor market trends. They perform analytics to help you compare how your emails are doing in terms of average unique open rate, click rate, bounce rate, and abuse complaint rates.
Elsewhere, their email tracking feature is more advanced than before. If enabled, Mailchimp’s email tracking allows you to see which of your contacts clicked the links in your campaign.
You get a campaign report that will indicate which contacts clicked your links, and how many times they clicked the link. This is an excellent tool useful for measuring subscriber engagement.
Going a step further, Mailchimp recently made a shift by building a marketing CRM within. It’s an intuitive concept for building stronger customer connections.
Mailchimp’s recent CRM shift, though, is still in its embryonic stage and may lack some vital functionalities. Hence, it may not be the best CRM tool for startup businesses.
Plan and Pricing
MailChimp’s pricing approach is very creative, which is one of the things that makes it so popular. New businesses, especially, could pick up from their free plan. The free plan provides a professional email marketing service–to an extent.
You can send as much as 12,000 emails to up to 2,000 subscribers every month. Plus, you get access to basic templates and a marketing CRM attached to it. An incredible deal for startups and businesses with a low budget.
You also get to use the mobile app for sending and tracking campaigns from anywhere. Utilize the range of informative tutorials to maximize the system’s effectiveness and generate detailed reports to keep improving your campaigns.
As expected, paid users get high-level marketing features, including autoresponders, spam filter diagnostics, list segmentation by time zone, and a variety of tools for social networking integration.
Take a look at Mailchimp’s comprehensive pricing plan in the screenshot below;
We expect the best email provider to have modern marketing tools that’ll fit into modern campaigns.
Personalization is a key factor in a successful campaign. They provide necessary data to improve personalized content.
They provide powerful and easy-to-use email marketing tools to help increase your engagement. Customer engagement is crucial for every marketer to meet their campaign targets.
Similar to MailChimp, Campaign Monitor allows you to integrate your google analytics account. The setup lets campaign monitor synchronize with your google analytics account.
You can then get a bird’s view on the overall performance of your campaign program. This makes it easy to improve your campaign strategy and create targeted segments of your customers.
One of the things that make campaign monitor unique is its intuitive drag-and-drop editor. It makes things quicker and more comfortable. It basically holds your hand through every step of the way. You can easily insert images, links, text, calls to action buttons and more.
Here’s the icing on the cake; Campaign Monitor has a complete and receptive functionality that facilitates automation. It also has exceptional compatibility features that work with mobile and computer devices. It does this without compromising the high delivery capacity.
To crown it up, you get to enjoy a wide-ranging library of resources, useful to help you become a pro at email marketing.
Plan and Pricing
Campaign Monitor has a decent plan fit for business starters as well as advanced users of automated emails. Many customers have applauded them for keeping their prices at a very competitive rate.
Typically, they offer three tiers of plan placed in two different categories – Campaign monitor and CM commerce. The minimum plan is the ‘basic’ and ‘starter’ plan starting at $9 per month respectively.
The main difference in their plan is on the level of support you get and the number of emails you can send to subscribers.
The following list of tables shows the pricing plan of the Campaign monitor.
The pricing plan for “Campaign Monitor” category
Plan from 500 subscribers;
The Pricing plan for up to 50,000 email subscribers;
Campaign Monitor’s pricing plan for CM Commerce
Plan starting from 500 subscribers
The pricing plan for up to 50,000 subscribers;
Note: You can view more on Campaign Monitor’s pricing plan to know the pricing plan that best fits your business by simply adjusting the horizontal scrolling knob back or forth.
AWeber is also one of the best email marketing systems built specifically for small and medium-sized businesses. They offer easy-to-use email marketing tools needed to manage your email campaign properly.
Similar to Campaign monitor, AWeber has drag-and-drop email editors. You can build your newsletter with ease.
Additionally, you can automate email sequences and also generate mobile-responsive signup forms. You can do this effortlessly, and are still compatible with any device.
Best of all, you can connect AWeber with WordPress website, landing page, Facebook, PayPal, or Shopify store with ease.
AWeber’s customer support service touches a wide range of options. They include email support, phone support, live chats, online webinars, and a wide range of how-to articles.
The possibility is endless with AWeber. They have one of the best email campaign services geared at helping small-sized businesses to succeed in their email marketing campaigns.
Plan and Pricing
AWeber’s pricing plan is very unique. They applied a one-size-fits-all approach. All features, including exclusive support, apply to all available plans.
They have a different pricing plan when compared to Mailchimp and Campaign monitor. The differences in pricing are based on the number of subscribers you’re sending emails to.
That means that the higher the number of subscribers, the higher the pricing plan per month. There are quarterly and yearly billing plans, as well.
AWeber offers new users a 30-day free trial for them to test the waters to be sure it’s a good fit for then. And of course, upgrading to their paid plan after the 30-day trial is way easy to do.
Here is the full list for AWeber’s billings:
There are many possibilities for email marketing, both for small and medium-sized businesses. With so many options out there, there is always an email marketing plan that fits your needs.
If you’re a small business owner that is just starting, then MailChimp would be the best for you. Other businesses that need all-encompassing marketing functionality at affordable prices can also benefit.
For an eCommerce business owner, campaign monitor has all the essential tools to make your business a success.
Business marketers, in general, will find AWeber a suitable email marketing provider. Its all-in-one features are a good fit for starters that can afford their least plan.
In all, email marketing is crucial to your business’ campaign strategy. If you have taken the time to read this article, we hope you found this information useful in finding the best email marketing service that meets all your marketing needs.
How do you use email services to grow your online business? Let us know by writing in the comment section.