If you are a seasoned e-commerce marketer, it is highly possible that you are already acquainted with the common e-commerce marketing strategies that deal with recovering cart abandonment, optimizing product pages and some commonly discussed CRO hacks. But in today’s competitive landscape, it is not possible to stand out using e-commerce marketing strategies that are of common knowledge.
Now, there are plenty of e-commerce tactics that you can implement, but in this article, we are going to take a look at 8 e-commerce marketing strategies that will boost your sales in a short period of time. These tactics are not very difficult, and you can get started with them as soon as you finish reading this article.
Let’s get started!
1. Step Up Your E-Commerce SEO Game
Your SEO game needs to be on-point to drive the visitor to your website who is in the awareness stage. Many e-commerce stores do not deem SEO as an important area of marketing, but it is quite the opposite.
The SEO process begins with keyword research. Find out relevant keyword phrases using tools such as Google AdWords Keyword Planner, SEMrush, Moz Keyword Explorer, etc. Similarly, you can type in keywords in the search bar of your competitors’ websites to get keyword ideas. Shortlist only those keywords that show high search intent.
Based on the keywords shortlisted, use them intelligently in the on-page elements such as the URL, page title, meta description, headers, body copy/product description, alt tag and so on.
2. Start a Content Marketing Program
Content marketing is an effective e-commerce marketing strategy that drives traffic to the website on an ongoing basis and builds the foundation for SEO activities. Once you have established trust in the minds of your buyers, it will positively impact the conversion rate as well.
Content marketing doesn’t have to be exclusively about blog posts. If you are a B2C brand, you can dabble into videos, podcasts or other interactive content, whereas for B2B brands, buyer guides and ebooks can quickly help you establish authority in your niche. But make sure to have a content marketing plan in place before you start putting out content.
For example, Best Buy, a US-based consumer electronics store has created a repository of buying guides to help shoppers make better purchase decisions.
Of course, your aim should not be to talk about your products through the content but to either educate, entertain, inform or inspire your buyers.
3. Showcase Your Products Via Instagram Shopping
Social commerce is growing at a rapid pace. One of the best examples of social commerce is Instagram Shopping. Instagram Shopping lets you showcase your products to your buyers in a simple way. You can tag your products in your Instagram photos, and when the visitors tap on the photo they can see the pricing and product description. Here is how it looks:
So, why is Instagram Shopping such a lucrative opportunity? Well, with over 800 million monthly and 500 million daily active Instagram users, Instagram provides you a gateway to reach out to a mass audience that can get to know about your products without even leaving the app.
The feature is currently available for only business accounts and available in 40+ countries including Canada, France, Australia, Germany, UK, and the USA.
4. Innovate on Your Email Marketing Campaigns
Email marketing is one of the core parts of an e-commerce store’s marketing strategy. E-commerce stores primarily use emails to keep the buyers updated on their order shipment, follow up on cart abandonment, offer festival discounts, etc.
Since email marketing is still widely used to communicate with customers, marketers can use emails in the following ways:
- Your email subscribers will bring you a significant chunk of the revenue. Hence keep building your subscriber base
- Send an email campaign reminding shoppers of the products in their wishlists
- Personalize your emails as much as you can
- Send daily deals to your subscribers. Here is an example of TATA CLiQ sending their #TrendyTuesday emailer:
- Send out offers and new product announcements. The Souled Store introducing its new combo deal:
5. Personalize the Homepage
E-commerce stores are trying to top each other when it comes to providing superior customer experience. One of the simplest ways this can be achieved is by personalizing your website, especially the homepage.
The homepage is often the first page a user will see when they land on your site, and since you already have their purchase history, wishlist and product browsing pattern of your website, you can tweak the page according to their liking.
The personalized homepage will serve as a gentle nudge to the shoppers, and they will continue shopping where they had left off in their previous session.
Flipkart, an Indian e-commerce giant personalizes the homepage based on the past data:
6. Tap Into Conversational Commerce
The proliferation of chatbots and digital assistants in recent years has given one more avenue to e-commerce businesses to facilitate the selling process.
The number of users who use messaging apps has already superseded the number of social media users. To bank on this opportunity, e-commerce stores are integrating chatbots into these messaging apps along with the website for the ease of communication.
So, along with emails, you can also use Facebook Messenger to keep your shoppers updated about their purchase.
You can use conversational AI such as chatbots to stay connected with the buyer across their buying journey. You can solve product related queries, keep them updated on the shipping, help with product returns and gather product and service feedback in real time.
7. Invest In Influencer Marketing
People rarely trust ads these days. They would rather buy something based on the recommendations from someone they know or admire. Influencer marketing is based on the same concept. It is about engaging famous people or micro-brands in your niche to create content for you or promote your products.
With the help of influencers, you can provide coupon codes, discounts or organize contests, giveaways to increase the sales of your store. In the following example, an Instagram account called The Funny Introvert collaborated with Dad Brand to promote their products. You can see at the sponsorship details at the top and the coupon code in the description.
8. Run Social Media Ads
55% of people buy a product after discovering it on a social media platform. Therefore social media must be a part of your e-commerce strategy. With organic reach dwindling down, brands have to invest in social media ads.
Platforms such as Facebook, Twitter, Instagram, and Pinterest have their own advertising platforms, and you can derive immense benefits if you intelligently invest your social media budget. As most of these platforms allow you to target the audience based on their age, gender, education, and other demographic and geographic characteristics, it becomes a powerful medium to convey your message to the intended audience. Simultaneously, you can also run remarketing ads to reactivate the dormant segment of your audience.
You don’t need to introduce any radical strategies to boost the sales of your e-commerce stores. Implementing the strategies mentioned in this article incrementally can skyrocket your sales in a short time.
What are your favorite e-commerce marketing strategies? Let us know in the comments below!