What is: Days to Conversion

It tracks and shows the number of days or visits it took for a visitor to convert (completing a goal or purchasing a product).

Days to conversion shows you the number of days it takes for people to convert after clicking your ad, for all clicks during the selected date range.

As Google explained, this could, for example, show you that 80% of purchases for your washing machine campaigns happen 12 days after a click.

The “days to conversion” segment is available in the AdWords report under the conversions dropdown.

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