What is: Conversion

It is the predetermined action that the website owner or the marketer wants a website visitor to take on the website.

For example: Suppose you have an e-commerce website where you are selling shoes. So your predetermined action for the visitor will be to buy your products.


If you have a blog website, you want your visitors to read, share, like, comment and subscribe to your newsletters.

If the predetermined action completes then, it’ll be called Conversion.

Shardul Deshmukh

Shardul is the guy who takes care of growth strategies, content creation, and outreach within the community for HumCommerce. He enjoys watching movies and trying new food.