What is: Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization or CRO?

Conversion Rate Optimization or CRO is the process of optimizing the conversions on a website. These conversions can take anywhere on a website. It can be on a blog, pricing page, homepage, and all other landing pages. All the mentioned pages can be optimized to get higher conversions.

How can you boost conversion rate?

Here are some valuable areas which can be worked on to boost conversion rate of your website. Let’s take a look at them.

1.) Customer feedback/online surveys: Collect feedback from your visitors via exit surveys, and other survey forms. Doing so will give you visitor insights on which you can work upon and indeed improve your CRO.

2.) A/B testing: It is basically setting up 2 version of the landing page. Each of the landing pages will have different elements from the other. Your site will then present one of these two pages to half your traffic and the other to the remaining half. You can then see which one gets more conversion and use it has your primary landing page.

3.) Cart abandonment analysis: Analyze the reasons for your potential customer to abandon the cart and make changes to your website accordingly. HumCommerce is a great tool wherein you can record visitor sessions and analyse your user’s behaviour to optimize your website.

Mentioned above are some of the vital areas which can be worked upon to boost conversion rate.

Shardul Deshmukh

Shardul is the guy who takes care of growth strategies, content creation, and outreach within the community for HumCommerce. He enjoys watching movies and trying new food.