What is: Click-through rate (CTR)

Click-through rate or CTR

Click-through rate or CTR is the ratio of visitors or users who click on a specific button or link to the total number of visitors or users who viewed a page, advertisement or email.

It shows the success rate of a web page or an email campaign.

CTR can be measured on:

  • A Pay-per-click (PPC) ad or search engine result page (SERP)
  • A link on a landing page
  • A call-to-action (CTA) button on a webpage/email
  • Display ad on a social media platform such as Facebook, Instagram, etc
  • Any element of a webpage such as a headline, link, image, button, etc.

How to calculate CTA?



The more CTA, the better!

Some of the average CTR’s of the industry

Let’s take a look at the average CTR of different industries.

  • eCommerce has an average CTR of 2.69%
  • B2B has an average CTR of 2.41%
  • Education has an average CTR of 3.78%
  • Dating & Personals has an average CTR of 6.05%
  • Health & Medical has an average┬áCTR of 3.27%

Amongst research of multiple industries, Dating & Personals industry tops the list of highest average CTR.

Want to learn more?

Editorial Staff

The editorial staff takes care of growth strategies, content creation, and outreach within the community for HumCommerce.

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