Although there would be several other reasons for you to start a business website, monetization is most likely to be your primary goal. After all, your business website is one of the effective ways through which you can reach to a wider range of consumers, right?
However, for a majority of e-commerce website owners, monetization through Adsense can be a bit problematic, especially for those who developed this website as the first foray into the online marketing industry.
Luckily, to help you out in such difficult scenarios, Google AdSense is there to make the process of earning money through a website easier. In fact, upon signing up as an advertiser, you can gain a considerable profit quite immediately. Not to forget there are multiple plugins to optimize and increase your Adsense revenue.
So, here, let’s take a look at how an e-commerce website can be perfectly optimized for AdSense so as to earn maximum revenue.
What Is Google AdSense?
Google AdSense is one such program from Google that allows marketers to display advertisements on their blogs and websites seamlessly. The primary purpose of this program is monetization, and it can be simply used to increase revenue with e-commerce website by placing specialized ads on the website.
Being a marketer if you’re using Google AdSense, gaining unique advantages will become easier. This program offers:
Since Google is a world-known and elite company, you may not get credibility from any other similar program than this one.
Google AdSense works best with several platforms and tools, including Blogger and WordPress. Thus, the journey of advertising will be a smooth one for you.
With this program, you can even get your hands on diversified ad types, including rich media, image, text, audio, and video.
However, there are certain policies that this program has. It’s always recommended to review them thoroughly before taking the plunge. And then, there are specific requirements that advertisers would have to follow. Hence, understanding and comprehending this program would be better before going on with it.
How to Use Google AdSense with E-commerce WordPress Website?
If you’re ready to start with AdSense, you’ll find the process quite simple:
Step 1: Sign Up with Google AdSense
Considering that AdSense is a program by Google, all you’d need to have is a Google account to start the procedure. While signing up, you can either use your existing account or create a new one. If you are using the former option, just add your credentials and click Sign In; on the other hand, if you are using the latter one, click on More Options, select Crete Account and complete the sign-up process.
Step 2: Complete the Application:
Similar to any other affiliate program, you’d have to fill out an application form, which is quite straightforward and simple. Start with understanding all the policies and terms as once your application is approved, you’d have to follow them anyhow.
Moving forward, fill out the application form.
Add your basic details and your account details into the application form. In the end, verify the phone number, and you are done. Once you’ve filled out the application, you’d have to insert the provided HTML code to your WordPress website.
Once you’ve added the code to the website, check the box to confirm actions and click on Done. After everything is completed, you’ll have to wait for the approval. The application review generally takes anywhere from 48 hours to 2 weeks. Whether your application is rejected or accepted will be notified you through an email.
Step 3: Install an AdSense Compatible Plugin on The Website:
Once your application is approved, install and activate an AdSense plugin on your website. Considering that WordPress already has a humongous community, you wouldn’t feel the dearth of such plugins. All you’d have to do is find the one that would suit your requirements.
And then, install and activate the plugin on your site and connect it to the AdSense account. Although it is possible to create AdSense ads without a plugin, however, the process will be long and time-consuming.
Basically, you’ll have to create an ad code and copy it into a theme add-banner spot or text widget. If you aren’t interested in including an additional plugin to your site, this would be a great option. However, with a plugin, the process gets more efficient, and you gain better control over the positions of ads.
Best Ad Size and Placement for AdSense:
Accordingly, AdSense revenue mainly depends upon how visitors are interacting with the ads published on the site. Hence, strategic placement of these ads is important to increase revenue. As per some results, the best sizes for AdSense are:
- 160 x 600
- 728 x 90
- 300 x 250
- 336 x 280 (Large Rectangle)
Apart from the size, the area also holds utmost importance. Generally, the best place to display ads is on the site header, in-between content, after post content, and above content. If possible, avoid sidebar ads as they gain lesser click-through rate.
The rule of thumb delineates to place one ad at least above the fold of the site. This is the area that has more exposure to visitors.
Also, there are certain placements of ads that can even get your account terminated. Thus, avoid them as much as possible.
- Floating Scrolling Ads:
If you use floating footer bars or floating sidebar widgets to display ads, they may pose problems for users when it comes to scrolling down the page. Most of the times, they even lead to account termination. So, avoid using them for better results.
- Popup Ads:
There are several advertisers who display their ads inside a lightbox pop. Even this one is against the policies of AdSense; hence, you should be avoiding this placement.
- Above Pagination:
Although above pagination is a place that can bring you several accidental clicks, however, you may even get a warning by Google if you continue using these ads. So, make sure you don’t do any such thing that can lead to account suspension.
Apart from this, one thing you should always keep in mind is not to click on your own AdSense ads as this act can get your account banned.
Conclusion: Adsense maximum revenue
Using AdSense can undoubtedly let you gain maximum revenue, however, there are certain rules and regulations that you should be following. If you are always on track, there would be no hassle but only higher returns.
So, begin your journey by installing the AdSense plugin on your e-commerce WordPress website and display ads to get expected results.