Struggling to find out why the number of visitors on your site is not increasing? A website usability issue might be the reason. The success of a website largely depends on its usability. If the users find any difficulty in using the website, it is quite obvious that they will not feel like visiting the website again.
In this article, we will share some of the most common website usability issues of today. We will also offer you some solutions. There are many elements to look after to increase website engagement. Go through the article, you may find a solution to the problem you are facing.
Here is a list of top 15 common website usability issues
The layout is the first thing that catches the eyes of the viewers. All the elements of your web pages must be in the proper position and consistent with each other. Catching the attention of the viewers is the first step. The rest comes later. If your website fails to attract the viewers, all other things are meaningless. So, the first and foremost thing to make your site successful is to make it attractive and impressive.
2. Small Clickable Areas
A tiny clickable area creates a lot of uneasiness. A big clickable area helps the users to hover the cursor over a link smoothly. That may not be the case with a small clickable area. Users will miss the link. Because the movements of the users with the muse are not very precise. If users miss a link, it is a pitfall for you.
3. Too Many Popups
No one likes popups. If too many pop ups keep appearing one after one, it is a terrible experience. After this, if your visitors never turn back, it is not their fault. Use popups only when they are urgently required. Otherwise, you will lose many of your visitors.
4. Duplicate Page Titles
A good web page title means a lot. This is the element that appears in the search pages. It also shows up in the browsers. It communicates a lot of things to the visitors. If the title is attractive, then only your viewers feel like going through the inner texts. But if the content is irrelevant to the page contents, it irritates the viewers. And, if it fails to give a clear picture of the details of the page content, it is difficult to get visitors to that page. This is also wrong to reuse the same title for many pages. It makes the pages lose some of their key benefits.
5. Inability to contact
Often your visitors feel the need to contact you for various reasons. There may be some issue regarding the use of any website feature or they may need some further information and many more. Your contact details should be adequate. Otherwise, your users will find it difficult to get in touch with you. This will lower your value in their eyes.
6. Inability To Search
It is not always easy to locate an element on a website especially if your website has so many pages. To relieve users from this, you should keep a search bar. In the absence of a search bar, users have to struggle literally to find their desired pages or elements. It may make them frustrated.
7. Old Permalinks
Sometimes old permalinks point nowhere. Often your users click on them just to see that the pages do not exist. It often disappoints the users. And if the users are not happy, it is difficult for you to survive in a competitive market. To avoid this problem, keep checking the permalinks regularly.
8. Registration Requirements
Registration is good from the point of view of safety. But if your users need to go for a registration process to avail most of the functionalities of your website, it becomes disturbing. It is quite obvious that in such a situation they will prefer to visit another website. For your benefit, keep the registration feature limited to only the most crucial elements which you don’t want to share with everyone.
9. Long Forms
A long-form in itself is a disturbing element. If the users need to fill up so many fields and they have to devote a long time to it, it is highly likely that they will leave in the midway. It is certainly not desirable. Your purpose will not be achieved. So, try to keep your forms short.
10. Too Many Sub-Menus
It is a belief in the web world that if what your users need is more than 3 clicks away, it is not a good practice. An excessive sub-menu sometimes makes users lose their patience. Because they have to click a lot. Keeping users’ convenience in mind, you must categorise your items carefully and place them under a few heads in the menu bar.
11. Unclear Interface
A complicated user interface distracts users from focusing on anything. Often they find it difficult to understand all the features. If users don’t feel comfortable, it will only result in poor traffic. The existing users also may not come back. The websites with an easy user interface succeed more.
12. High Loading Time
The success of a website, to a large extent, depends on its performance. If it takes a long time to load, it is a drawback. No one likes a slow website. If your competitors’ sites perform better, your visitors may switch to those channels. To hold the viewers back, it is essential to make the website load faster for increasing conversions.
13. Uneasy To Go Back
There are times when you feel the need to go back and correct some mistakes. Sometimes you even change your mind and feel like going backwards. In such a situation, if the back button causes a problem, it makes you frustrated. It is the responsibility of the website operators to provide users with easy solutions to move backwards.
14. Poor Navigation
Navigation is a very crucial element of a website. Quite often your visitors want to go to the inner pages. If they face any difficulty to navigate, they may switch to some other channel. It may affect the reputation of your website in an adverse way. Building a proper navigation system is a must.
15. Broken Links
If the blog posts are broken into too many pages, it causes irritation for viewers. They have to scroll a lot and devote some extra time to read the blog completely. They develop a feeling that the only reason behind this is to display more ads. So, it is always advisable to make the blog compact and be careful about how many pages you are devoting to that.
What are the top website usability testing tools?
Session recording is a very powerful tool for user behaviour analysis. They let you monitor all the actions that your visitors take on your site. It gives you an idea about where your visitors spend time, what grabs their attention and what convinces them to convert.
Checkout Flow Analysis
It gives you a visual representation of the performance of your webpages. It helps you to track the cursor movements of the visitors in detail. This lets you find out which element works more for your target audience and also gives you an idea about the likings and dislikings of the visitors. Accordingly, if you design your pages, you will get more visitors.
Surveys are perhaps the best tool to know the viewers’ reaction in detail. If make a simple and clean form on your website, higher number of people fill it up and submit. This is very important for new client acquisition or list builing.
Abandoned Cart analysis
Cart Abandonedment is like money left in the form of incomplete transactions. The analysis makes it clear to you what stops the visitors from converting and what persuades them to buy a product. It helps you to reshape your website as per the choice of the visitors and design campaigns more effectively.
Nowadays, technology allows you to track the eye movements of the visitors. It lets you find out which areas draw mode attention. Based on this, you can redesign your website for better performance.
Visitors overview analysis
Visitors overview analysis is actually like a mirror for you. You get to know about your merits and demerits. Accordingly, if you set your future agenda and go for self-development, your website will definitely become more popular.
Use HumCommerce FREE WordPress Plugin And Improve Website Usability
HumCommerce is an advanced conversion rate optimization plugin for WordPress. It is also a great tool for visitor behaviour analytics. It allows you to track all the activities of your visitors on your sites like clicks, scrolls, or tap. With this, you can identify the best-performing pages and also get an idea about what works better for your viewers. It helps you to understand what are the areas you need improvements in.
The plugin lets you know your website usability better. It helps you to find out why they are not converting and what they want to see on your site. Based on that, if you design your site, It will increase the chances of conversion.
The plugin is beginner-friendly and works well with all modern WordPress websites. Ready to use for WooCommerce eCommerce store.
It is easy to install and set up. You can get this FREE WooCommerce Plugin today to imprive website usabilidy.
We have shared here some common website usability issues that most of the websites face today. At the end of the article, we have also suggested some tools to overcome those problems. Check what issue your site is facing and take some corrective actions. If your site can meet the level of expectations of your users, you are bound to succeed. There is nothing that can hold you back.
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